In self-business, it is often advantageous to focus on the local network in order to develop strong connections – thus improving your local visibility and increasing your chances of making sales.
Whether online or not, register your micro-business in local directories and directories such as the Yellow Pages for example, or a directory specific to your city, region or activity. The Google My Business page is also very useful for having visibility at the local level.
You can also get closer to the town hall of your locality and ask to appear in the monthly magazine of your municipality . If you have a local business, it can help you quickly get to know the people in your town!
Do not hesitate to participate in local events : fairs, festivals – if the theme corresponds to your activity, it can be interesting to see what is going on around you in order to meet other self-entrepreneurs or potential clients. Networking is also a good way to make yourself known to other freelancers and self-employed entrepreneurs : if these will not necessarily become customers directly, they can recommend you to their customers or acquaintances who will be interested in what your business. offers. To naturally develop your local network, you can for example go to work from time to time in a coworkingspace . This type of space is particularly conducive to networking!
When setting up your business, you will have to take out insurance to cover all the risks to which your activity exposes you. A disaster can deeply disrupt your business: if you are not properly insured, you can weaken your business, even jeopardize its sustainability. And while it may seem obvious to you to protect your business, don’t neglect to protect yourself and your family.
Insure your professional activity
You will first have to insure your premises. To be truly protected, be sure to guarantee all the content (stocks, machines), to choose all the necessary guarantees, and be vigilant on the compensation method (new or application of obsolescence). If you practice your activity at home, you must take out professional insurance to cover all events related to this activity that are not covered by home insurance.
Also insure your operating loss in the event of a major claim to cover your fixed costs. If you have professional vehicles, also consider insuring them, as well as the goods you transport. Finally, do not forget to insure yourself as a business owner to continue to receive income if you have to interrupt your activity following an accident or illness.