Once your self-business is created, you will have to find customers and increase your sales to develop your business and be able to make a living from it. Unfortunately, having skills in one area and having a taste for a job well done will not be enough to attract your potential customers! And the worst part of all this is that many auto-entrepreneurs embark on the adventure without having really thought of a strategy to attract prospects to them and turn them into customers …
Knowing how to sell its products and services is a crucial skill in the activity of any micro-enterprise. If many auto-entrepreneurs embark on the adventure starting from an idea or a concept that is close to their hearts, it is vital to know how to increase sales in order to develop their activity in a sustainable manner.
Whether it is a website, a blog or profiles on social networks (Twitter, Facebook, Instagram, Linkedin, etc.), it is important to identify the communication platforms that will suit you best. – the main thing is not to be present everywhere, but to be where your potential customers spend time online. We are talking about marketing strategy, a key skill to sustain your business. Indeed, marketing allows you to know where, when and through which communication channels to reach your potential customers .
When you launch your micro-business, it is good to pay particular attention to your brand : name, chosen colors, logo… so many elements that will set the tone for your website and your profiles on social networks. Make sure every page on social media is consistent with your brand – your potential customers should be able to recognize you immediately no matter which site they use.
Also make sure to fill in all your profiles as completely as possible , in order to give all the useful information to your prospects. You can also add links to your social networks from your website, and vice versa, to create an interconnected online presence.